Shiftup Innovation Leader Workshop
For companies that need to change and innovate faster
How can we have something like “a startup culture” in our company?
How can we get new products to become fast-growing scaleups?
How do we reorganize ourselves for optimal execution and innovation?
Most companies are expected to screw up and die within the next two decades. They will be replaced by a new generation of disruptive startups and scaleups except for the organizations that learn how to disrupt themselves.
Starting new teams and scaling up innovation is more critical than ever. The key to success is applying different practices in different stages of the innovation lifecycle. What works for a new business does not work for a mature one, and vice versa. In this workshop, you will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Everything depends on the lifecycle stage of the product or service.
The Shiftup Innovation Leader (SIL) is a two-day workshop that teaches the principles and common practices of Lean-Agile business innovation. It is a combination of facilitator-led instruction, peer discussion, and team exercises. The workshop helps attendees understand how innovation works across the lifecycle of a business, and it makes them aware of their role in the creation and delivery of innovative products and services in continuously changing environments.
What You Will Learn
In two days, you will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency. And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.
The Shiftup Innovation Leader workshop teaches participants to apply Lean-Agile thinking to all aspects of business innovation. That's why attendees automatically qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration).
Coaches, consultants, team managers, business leaders, product designers, product developers, product managers, project managers, human resource managers
Agenda of the First Day
The Business Lifecycle
The 10 Business Lifecycle stages, Problem/Solution Fit, Product/Market Fit, Business/Market Fit, Growth Hacking
The Business Quilt
The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot Patch & Persevere
The Innovation Vortex
The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Lean Personas, Jobs To Be Done, Journey Maps
Agenda of the Second Day
Purpose & Objectives
Company Purpose, Product Vision, North Star Metric, Objectives & Key Results, Culture Code
Performance & Metrics
Action & Result Metrics, Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Split Tests, Pirate Metrics
The Innovation Funnel
Innovation Board, Continuous Funding, Pitch Decks, Agile Retrospectives, Improvement Backlogs
The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants). Instead, the goal is to take a higher perspective and achieve a foundational understanding of how all these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles. It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.
In this workshop, participants will work in small groups to collaboratively complete exercises. They deepen their knowledge by discussing their findings with the instructor and their peers. And they play serious games to understand variations and possibilities for applying what they've learned in practice. The instructor is available full-time, leading the lectures, questions, and discussions.
The workshop makes use of digital materials offered through an app on smartphones and tablets (Android only, for now). Attendees are suggested to bring their own, but some extra devices will be available for shared usage. Additionally, the instructor will bring some physical, printed materials to support the discussions, games, and exercises.
The workshop is based on the new book Startup, Scaleup, Screwup (to be published in April 2019) in which author Jurgen Appelo shares his most important findings after having interviewed dozens of people at Spotify, Zalando, Booking, Typeform, TransferWise, Flixbus, iZettle, and many other inspiring companies across Europe. He also reviewed a ton of literature on what it takes to start with nothing and end with a large, thriving company. Businesses all over the world want more innovation, with happier workers, and at a faster pace. It is time for them to learn how startups are agile and lean, and how they scale up their businesses.
Participants are entitled to a free copy of the new book (after publication) and will receive a signed, exclusive bookplate which can be placed in the book as evidence of participation.
There is no test, exam or formal certification for this workshop! After attending, participants may qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration). More importantly, they will be offered a path toward becoming a Certified Innovation Leader by starting and completing a journey to apply what they've learned in their organizations. This will be a certificate based on actual work experience, not workshop attendance! Participants will earn that certificate when their journey is completed (with a time limit of one year after the workshop).
Jurgen Appelo is the Founder/CEO of startup Agility Scales, the author of Management 3.0 and Managing for Happiness, and quite familiar with all the latest trends. He was once Entrepreneur of the Year in The Netherlands. He completed over EUR 1M of investments for his new company, and he is the founder of two other businesses, both of which are profitable. Jurgen was named Europe’s nr 1 Leadership Author (see ranking on Inc.com).
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