New Year’s resolution: Pull is better than push

A CEO was full of vigour to introduce Scrum into his organisation after a presentation of pragmatic solutions in September. His CTO, on the other hand, was not convinced with Scrum and was reluctant. Thus, he only introduced Scrum into his marketing, sales and admin teams. After closely monitoring the implementation of Scrum over the following two months, in November, the CTO announced to the CEO, that he will now also adapt scrum to the software development.

Instead of giving the order as a CEO, he set a good example first and achieved the desired results. He thus created pull instead of push and appealed to the intrinsic motivation factors of the CTO and the Scrum teams. These motivation factors are the key to a successful implementation of Scrum which will lead to better, long-lasting results.

We thank you for your cooperation this year and wish you happy holidays as well as all the best for your private and business matters. The motto of pull instead of push also works well in private life and could be a good resolution for 2014.

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